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Our Privacy and Cookies Policy

Privacy Policy

Admiral Business is part of the Admiral Group and operates under our shared group privacy policy.



You can read our privacy policy on Admiral.com by clicking here.

Cookies Policy

We use cookies on our site to identify areas where we can make improvements to a user's experience and help identify if something isn't working correctly. We do not use them to collect personal information about you. Here is more information about our Cookie Policy.

What are Cookies?

A cookie is a small text file that is placed and stored on your computer, mobile, or other devices by websites that you visit. Cookies are widely used in order to make websites work, or work more efficiently, and also to provide information on visitor behaviour to the website owner. For further information on the use of cookies
visit www.aboutcookies.org or www.allaboutcookies.org.

Session Cookies

These are temporary cookies that remain in the cookie file of your device’s browser until you close the browser.
They can enable certain site functionality and are also used by the server to store/remember information about user web page activities so user information can be stored throughout an online web process e.g. to allow information to be carried across pages of a website to avoid having to re-enter information.

Persistent Cookies

These are cookies that remain in the cookie file of your browser for much longer (how long depends on the lifetime of the specific cookie). Generally speaking, persistent cookies can be used to track website visits, including returning and unique visitors, and to monitor...
how people interact with a website. They can also be used to help arrange content to match a user’s preferred interests/preferences more quickly e.g. language settings, however, these cookies cannot be used by themselves to identify you.

How Do We Use Cookies?

We use cookies for a number of reasons, including:


Enabling users to obtain quotes from our website (session cookie);


Ensuring the security of our customers (session cookie);


Making possible certain site functionality (session cookie); and


Website traffic and visitor behaviour tracking (persistent cookie).


Assisting in evaluating and refining the targeting and personalisation of our online marketing campaigns by collecting anonymous data about our visitors and their website use (persistent cookie)


The session cookies that we use are strictly necessary for the website to operate and are essential to make possible certain site functionality, including obtaining a quote and also to protect the security of our customers. You must have session cookies enabled if you wish to get a quote online or access any areas of the website reserved for registered users. Session cookies do not hold personal information.


The persistent cookies used on this website help us to improve the user experience of the site by giving us an insight into how it is being used. These include Google Marketing Platform cookies, which are used to compile anonymous, aggregated statistics that allow us to understand how users use our website and to help us improve the site structure. You can remove persistent cookies by following the directions provided in your internet browser's 'help' file.

What Cookies Do We Use And Why?

GOOGLE MARKETING PLATFORM (_ga, _gat, _gali, _gid & collect)


These cookies are performance cookies and are used as part of our web analytics activity...


to monitor traffic and compile reporting about how users are using our websites. The cookies are used to capture anonymous data about a user's journey around our website and the information is aggregated in order to allow us to analyse trends and to make improvements to our website. _gat will expire after 2 years and the other cookies will expire after the session has ended.


FACEBOOK PIXEL
The Facebook Pixel is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.


GOOGLE Ads
(Google Marketing Platform)(ads/)


We use Google Ads as a search marketing tool. Google will collect data and use cookies for ad personalization and measurement.Conversion tracking cookies are used by Google Ads to monitor behaviour and ensure activity is tailored to the user’s needs where the advertiser has opted into conversion tracking.


Cookies are added to a user’s computer when they click on an ad. If the cookie is active when you visit certain pages of the advertiser’s website, Google and the advertiser will be able to tell that you clicked on the ad and proceeded to that page. These cookies expire within 30 days and do not contain information that can identify you personally.


If you have a Google account and have allowed Google to associate your web and app browsing history, Google may collect a Google identifier which enables them to identify your Google account and show you more relevant ads on their services and on website and apps that partner with them.


Google use this data alongside other data they may collect about you, which may include your web and app activity, location history, device information, YouTube history, to provide us with aggregated and anonymised information which assists us in understanding how individuals are using our website and helps us tailor ads that could be more useful to you.


ARRAffinity
Identifies which server instance the user’s session data is on


ASP.NET_SessionId
A unique identifier used to look-up data server side


_RequestVerificationToken
Prevents cross-site request forgery attacks
marketing

ReferralWithUri
Tracks which site they entered the system from, if any


agent
Authentication for a logged-in agent (on agent sites)


ai_user
Used by application insights in azure


cookiesession1
Fortiweb WAF cookie


sessionExpirationWarningTime
Used to determine when to warn of session expiry


pageUnloaded
Used when logging page load times


CustomerAuth_880
Customer portal authentication cookie


ai_session
Used by application insights in azure


Spotify
We embed content from Spotify on our website. When you listen to this content on our website Spotify may store cookies used for a range of purposes.


For more information visit Privacy Policy - Spotify

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Copyright © 2025 Admiral Business
Admiral Business is a trading name of Able Insurance Services Limited (Reg no 02890075) and is located at Ty Admiral, David Street, Cardiff, United Kingdom, CF10 2EH. Able Insurance Services Limited is authorised and regulated by the Financial Conduct Authority (FCA registration Number 311649).
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